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Beauty company also partnered with Sephora for marketing campaign.
April 26, 2023
By: Melissa Meisel
Peter Thomas Roth's recent Instant FIRMx No Filter Primer launch took social media by storm. On TikTok, it has garnered nearly 44 million views, according to the company. The Instant FIRMx No Filter Primer was born as a result of the viral success of the brand’s Instant FIRMx Eye Temporary Eye Tightener, a customer cult-favorite and best-seller for over 10 years. While having been around for over a decade, the product’s popularity skyrocketed in August 2021 when a user shared a before-...
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